Strategic Communications Consulting

Communications that
moves markets,
shifts perception.

Twenty years building and repositioning organisations at their most consequential moments — IPOs, integrations, cultural transformations, institutional inflection points. I work where communications unlocks growth.

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20+
Years senior
leadership
52×
IPO oversubscription
₹2,497 Cr
15K+
Employees, integration
communications
4
Countries, simultaneous
brand rollout
Point of view
"Reputation is not managed. It is built — through the precision of what you say, to whom, and exactly when."

I build communications functions from the ground up, own them end-to-end, and work at the intersection of brand, reputation, and institutional credibility. Most communications consultants advise. I architect — and I measure everything.

My work has moved stock prices, unified cultures across continents, and shifted institutional perceptions in sectors from healthtech to enterprise AI. The organisations I work with are at inflection points. That is where this work matters most.

Practice
areas

Six disciplines
01
IPO & Capital Markets Communications
Investor narrative architecture, pre-IPO media seeding, lead manager coordination, broadcast and print placement across institutional and retail audiences.
Pre-IPOInvestor IRMedia
02
M&A Integration & Change Communications
Unified messaging frameworks, people-manager toolkits, employee identity programs, multi-country brand implementation, and integration communications audits.
Cross-borderCultureChange
03
Brand Strategy & Institutional Repositioning
Shifting organisational perception among investors, media, analysts, and talent simultaneously. Narrative architecture, integrated campaign design, brand health measurement.
PositioningCampaignsMeasurement
04
C-Suite & Thought Leadership
Executive visibility strategy, ghostwriting for Forbes, trade media and broadcast, media training, and the architecture of a distinctive leadership point of view.
CEO commsGhostwritingMedia
05
Internal Communications & Culture
Building internal comms infrastructure from scratch — editorial programs, employer brand, CSR communications, culture activation, and ESG reporting.
Employer brandESGCulture
06
Crisis & Reputation Management
Crisis playbook design, multi-stakeholder response management, regulatory and compliance communications, reputation recovery programs.
CrisisRegulatoryReputation
Track record

The work, and what it produced.

IPO Communications
IKS Health — India's most closely watched healthtech IPO of 2024
Built the investor narrative for a niche US healthcare technology company entering Indian public markets. Coordinated media across ET Now, CNBC TV18, Zee Business, Moneycontrol, and Hindi-language broadcast. Story seeded 13 months before listing.
Integration Communications
IKS Health + AQuity Solutions — four countries, one culture
15,000+ employees across India, US, Canada, and Australia. Unified messaging frameworks and the 'We Are IKS' values program across 12 offices. Change toolkit for 200+ people managers.
Institutional Repositioning
Pearl Academy — from creative school to design institution
Four-campaign integrated program repositioned India's leading design education institution in the minds of students, parents, academic peers, and media. Inkspell Media Award winner.

How we
work together.

Background
Srushti Rao

Built at the intersection of
craft and institution.

I am a communications leader with 20+ years of experience across Nasdaq-listed technology, NSE/BSE-listed healthtech, global design education, oil and gas engineering, and my own agency — built across India, Dubai, and Singapore.

I am also a practising fine artist with solo exhibitions at Nehru Centre and Jehangir Art Gallery, and international shows in Milan, Amsterdam, Dubai, and Paris. The precision required in both disciplines is, I have found, exactly the same.

Publications
Of Unspoken Words and Half Said Truths
Romance fiction · 2020
Bits and Pieces
Poetry collection · 2024
IIM Ahmedabad — SMP 2020–21 ISB Hyderabad — IKON Leadership 2021–22 ESG & Sustainability certified Crisis Management certified SheThePeople '40 Over 40' — 2020
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Ready to have a
real conversation?

Every engagement begins with a conversation. No forms, no brochures — just a direct discussion about what you are building, where it is stalling, and whether I am the right person to help.

studio@srushtirao.com
LinkedIn ↗
Beyond consulting

Srushti Rao is a practising fine artist and published author — Of Unspoken Words and Half Said Truths (2020) and the poetry collection Bits and Pieces (2024) — with more books on the way.